SEO
Insights and trends in technology, AI, automation, and digital transformation
Publishers Pressure Common Crawl to Stop Content Collection for AI Training
Major digital publishers demand that Common Crawl stop collecting and distributing copyrighted content for training artificial intelligence models.
How AI Prompt Patterns Vary by Sector and Shape Search Visibility
From medical symptoms to software comparisons, discover how user prompts influence what AI systems choose to present.
Google Zero-Click Searches Reach 68% by 2026: What This Means for SEO
Study reveals that 68% of Google searches end without a click by 2026, driven by AI Overviews. Analysis of the impact on business SEO strategies.
Google AI Brief: The New Era of Prompts Instead of Keywords in Digital Marketing
Google AI Brief may finally represent the replacement of traditional keywords. Discover how this shift impacts business SEO and PPC.
The Share of Voice Problem in AI and 3 Metrics That Actually Matter
AI visibility platforms extrapolate data from small subsets of prompts. Discover three more suitable metrics for an environment of infinite queries.
Google Merchant API Arrives in Google Ads Scripts: Prepare for the End of Content API
Google's new Merchant API offers more scalable tools for product data management, but requires migration before the Content API sunset in August.
Claude Skills: How to Transform One-Off Prompts into Scalable PPC Systems
Discover how to use Claude Skills to truly automate PPC tasks, moving away from manual prompts towards structured and predictable systems.
Otimização de Paid Media: Como Reduzir Desperdícios e Melhorar o ROAS
Até 30% do investimento em paid media está a ter um desempenho abaixo do esperado. Descubra como auditar contas, priorizar gastos e melhorar métricas de retorno.
The Mad Men Era of SEO: How AI is Transforming Search into a Matter of Persuasion
Artificial intelligence is revolutionising SEO, shifting focus from content creation to positioning and persuasion strategies, much like the golden age of advertising.
Como Usar Prompts de IA para Criar Campanhas Publicitárias Mais Eficazes
Descubra como transformar a inteligência artificial num parceiro estratégico para campanhas publicitárias através de prompts que revelam emoções, audiências e objeções dos consumidores.
How AI Search Redefines Market Relevance Beyond Hreflang
AI-powered synthesis is transforming international SEO, prioritising content quality over traditional technical signals like hreflang.
SEO in 2026: Higher Standards, AI Influence and New Technical Challenges
The SEO landscape evolves with massive HTTPS adoption, HTML validation improvements and new challenges related to AI bots and structured data.