SEO
Insights and trends in technology, AI, automation, and digital transformation
Revenue-Focused GEO: How to Go Beyond Visibility in AI Engines
Most GEO advice optimizes for visibility, not revenue. Discover why this is a mistake for those accountable for business results.
Google's Documentation Update Reveals Best Practices for Refreshing SEO Content
Google has updated its official documentation, offering valuable insights into how businesses should approach content updates to improve SEO performance.
Google AI Search Opt-Out: What Changes for Businesses in 2025
Google has introduced an option to exclude content from AI Overviews, coinciding with the integration of Top Stories into these summaries. Find out what's at stake.
AI in SEO: More Speed Doesn't Mean Better Results Without Human Expertise
AI speeds up SEO tasks, but original thinking and human experience remain decisive for rankings. Discover where to draw the line.
OpenAI Tests Native Ads in ChatGPT That Launch Conversational AI Agents
OpenAI is testing a new advertising format in ChatGPT that replaces landing pages with dedicated conversational AI agents for each business.
AI Shopping: Why the Google Merchant Center Feed Matters More Than the Product Page
Recent studies show that ChatGPT pulls products almost exclusively from Google Shopping. Discover why the product feed is now decisive for visibility in AI-driven shopping.
AI and Web Accessibility: How Automation Is Creating New Digital Barriers
The WebAIM Million 2026 report reveals that AI is accelerating web content creation, but also multiplying accessibility failures. Find out what this means for your business.
Separating Brand and Non-Brand Campaigns: The Key to Real ROAS in Google Ads
Mixing brand and non-brand traffic in Google Ads artificially inflates ROAS and masks growth problems. Discover why separation is essential.
Google Launches Structured Data Files v10.1 for Display & Video 360: What Changes for Advertisers
Google has updated Display & Video 360's Structured Data Files, adding AI labels, DOOH support and new reporting fields. Find out the impact.
Selling SEO and AI: Why Businesses Need More Than Sales Promises
An opinion piece exposes the conflict between commercial incentives and real-world results in SEO and AI services, offering valuable lessons for technology companies.
AI Visibility Without Sacrificing SEO: The New Rules of Answer Engine Optimization
How to balance AEO and traditional SEO: smarter content decisions, third-party validation, and pages optimized for AI retrieval.
AI Mid-Year Report (H1 2026): Growth, Investment and Uncertainty Over Returns
An analysis of the first half of 2026 at the intersection of AI and search: AI Mode's growth, the surge in token spending, the tech stock slump and publishers' traffic losses.