Blog
Insights and trends in technology, AI, automation, and digital transformation
Univé and ChatGPT Enterprise: How to Build an AI-Ready Workforce
Dutch insurer Univé rolled out ChatGPT Enterprise at scale, combining leadership commitment, responsible governance and employee-driven innovation.
Separating Brand and Non-Brand Campaigns: The Key to Real ROAS in Google Ads
Mixing brand and non-brand traffic in Google Ads artificially inflates ROAS and masks growth problems. Discover why separation is essential.
Google Launches Structured Data Files v10.1 for Display & Video 360: What Changes for Advertisers
Google has updated Display & Video 360's Structured Data Files, adding AI labels, DOOH support and new reporting fields. Find out the impact.
Reddit Reports Solid Quarter, But Signs of AI Impact Worry the Market
Reddit posted positive financial results, but uncertainty over its relationship with Google and the rise of generative AI are causing concern among investors and the industry.
Snapchat Strengthens Lead Generation Ads with New HubSpot Integration
Snapchat launches integration with HubSpot to optimize lead generation ads, betting on strategic partnerships to reach businesses where they already operate.
Dili Raises $21.7 Million to Bring AI Compliance to the Infrastructure Boom
Dili closed a $21.7 million Series A round led by Khosla Ventures, aiming to apply AI to regulatory compliance in the infrastructure sector.
Selling SEO and AI: Why Businesses Need More Than Sales Promises
An opinion piece exposes the conflict between commercial incentives and real-world results in SEO and AI services, offering valuable lessons for technology companies.
AI Visibility Without Sacrificing SEO: The New Rules of Answer Engine Optimization
How to balance AEO and traditional SEO: smarter content decisions, third-party validation, and pages optimized for AI retrieval.
OpenAI Offers Advanced ChatGPT to 100,000 Academic Researchers
OpenAI will provide free access to its most advanced ChatGPT models to 100,000 academic researchers, accelerating global scientific research.
AI Mid-Year Report (H1 2026): Growth, Investment and Uncertainty Over Returns
An analysis of the first half of 2026 at the intersection of AI and search: AI Mode's growth, the surge in token spending, the tech stock slump and publishers' traffic losses.
SEO at Scale: How Claude Code Helps Recover Declining Pages
A 14-step workflow uses AI to diagnose content decay, protect organic rankings, and recover lost traffic without compromising pages' SEO history.
Encore AI Raises $30 Million for AI Agents That Learn from Sales Calls
Encore AI has raised $30M to develop AI agents that analyse calls, messages and CRM data to replicate the best sales techniques.