SEO
Insights and trends in technology, AI, automation, and digital transformation
Automated Traffic Growing 8 Times Faster Than Human Traffic: Impact in the AI Era
Automated traffic has surpassed human web activity, growing 23.5% in 2025. AI agents don't just read content, they navigate, log in and execute transactions autonomously.
Google Performance Max: What You Can Actually Control in Your Campaigns
Discover the controllable Performance Max features that help reduce advertising waste and improve digital campaign efficiency.
New Brand Query Filter in Google Search Console: Impact on SEO Analysis
Google Search Console introduces native filter to separate brand from non-brand queries, revolutionising SEO performance analysis and enabling more precise reporting.
How to Write for AI Search: A Guide to Machine-Readable Content
Discover how to structure clear, information-rich content that LLMs can extract, interpret and cite in AI-powered searches.
Schema Markup and AI: How to Improve Visibility Without Empty Promises
Schema markup doesn't guarantee miraculous citations, but helps AI understand entities. Discover how to use structured data for clarity and more effective extraction.
Google Launches March 2026 Spam Update: What Portuguese Companies Need to Know
Google implements new global anti-spam update that could affect search rankings within days. Complete analysis of impact for businesses and SEO strategies.
The Greatest Threat to SEO in 2026: The Organisation Itself
Excessive AI dependence, fragmented data and poor collaboration are the main internal risks that could compromise companies' SEO performance.