SEO
Insights and trends in technology, AI, automation, and digital transformation
Google Ads removes $50,000 requirement for Lead Form assets: what changes for businesses
Google has removed the $50,000 spend threshold for accessing Lead Form assets, opening up native lead generation to more advertisers. Find out the impact.
Technical SEO: How to Avoid Wasting Time on Low-Impact Tasks
Not all technical SEO recommendations deserve equal priority. Learn how to distinguish high-impact tasks from those that waste developer time.
Honest PPC Reporting: How to Avoid Misleading Metrics in Campaign Management
Discover why many PPC reports distort reality through vague metrics and outdated benchmarks, and how this affects critical business decisions.
Google Clarifies: Not All "Errors" in Search Console Are Real Problems
Google has clarified that many "error" reports in Search Console do not represent real problems, warning against an overly literal interpretation of the tool.
The £50 Mistake That Cost £1,000: A Lesson in PPC Campaign Transparency
A configuration error in a Meta Ads campaign generated spending 20x higher than planned. We analyse the process and transparency lessons for businesses managing PPC.
Why Google Ads, Meta and Microsoft Ads Never Agree on Conversions
Advertising platforms report more conversions than the actual sales recorded. Understand why this happens and how to correctly interpret attribution data.
How to Report SEO Results Executives Actually Care About
SEO reports centred on rankings and traffic may prove technical performance, but they fail to demonstrate business value. Learn how to fix this.
EU Forces Google to Share Search Data with Competitors from 2027
The European Commission has ruled that Google must share anonymised search data with rivals and AI chatbots from 2027, under the Digital Markets Act.
4 Types of Content Decay: How to Diagnose and Fix Organic Traffic Loss in 2026
Not every traffic drop can be fixed with a content refresh. Discover the 4 types of content decay and why AI Overviews have changed the rules of the SEO game.
Beyond Lead Volume: How to Optimise B2B PPC Campaigns with Long Sales Cycles
In long B2B sales cycles, lead volume can be a misleading indicator. Discover how to build feedback loops that optimise Google Ads for qualified opportunities and real revenue.
Web Push Advertising in 2026: How Compliance Is Redefining the Industry
Google tightened Web Push rules in 2024-2025, forcing the industry to evolve. An analysis of the impact for businesses investing in digital marketing and PPC.
Google AI Mode Cites Itself: What This Means for Your Online Visibility
A new report from Profound reveals that Google AI Mode has increased citations of google.com by 8.4x, prioritising its own business profiles and product panels.